We’re not an award-winning PR agency. It’s worth getting this out of the way first.
Awards are nice. But as a smaller agency, our efforts and resources are best spent on helping our clients exceed their ambitions. Industry approval doesn’t help us do that.
Since 2015, Essential Content has been helping small to medium-sized businesses from around the world amplify awareness and improve perceptions of their brand, their products and their people.
Our average client relationship lasts more than three years.
Clients stay with us because we reliably and predictably deliver high-impact media coverage, often from a very complex or specific brief.
PR is an investment in your brand’s future. Picking the wrong agency now will be painful and expensive later. Embarrassing, even.
There are hundreds of amazing PR agencies out there. So why – specifically – should you trust Essential Content to influence perceptions of your brand?
We are not a ‘cool’ agency, and we don’t have a sexy office. But it’s going to be OK.
Our sweet spot is serving small to medium-sized organisations who want to see a steady improvement in awareness, trust and perception of their brand. We’ve done this lots of times before.
“Very nice, genuine helpful people”
“Essential Content has successfully secured TV coverage, including an interview with PBS, for ADHD Consultancy, achieving our expectations regarding media coverage. The team is very friendly, responsive, and understanding and provides valuable support and excellent communication through various virtual channels.”
“Good comms, improved brand image”
“We earned around 5-6 pieces per month from highly relevant sources. The ability to position our CEO as a thought leader in the industry is highly beneficial to our brand image.”
“The team’s communication is good. They are always available for a talk and answer readily to emails as well.”
“Flexible, strategic and quick”
“We set short deadlines and they managed to secure coverage within a three month period. No matter the short deadline, they managed to provide us coverage and put a huge focus on understanding our needs and strategic mindset very promptly.”
“We were highly impressed by their flexibility and easy understanding in a very complex project.”
“Exceeded expectations, met commercial goals”
“Essential Content removed a lot of the shiny ‘lack of substance’ that you can typically receive from agencies of this nature. They exceeded our expectations and did so while being mindful of our commercial aims and objectives.”
“Improved SEO, raised brand awareness”
“We saw a significant increase in organic search for our product that aligned with the dates we got media coverage. We feel that this project achieved its objective of raising brand awareness and the increase in organic search has also helped to reduce our ad budget.”
“The PR we did also helped us to shape our brand more as we had input into the positioning and messaging and it helped to showcase the innovation in our business.”
“We found the Essential Content team to be responsive and attentive, they were happy to take constructive feedback and they took a genuine interest in our business.”
“Delivered results and we’re still friends”
“Thanks to Essential Content’s PR coverage, we received more inquiries, including one from a major ridesharing company that became a client. That was really encouraging. The quality of their work was very good.”
“We still chat with the founder to this day. I hold him in high regard.”
“Blown away, high quality links and brand positioning”
“The goal has always been for them to create interesting and useful content campaigns that position our brand positively while attracting high-quality backlinks from reputable websites.”
“They’ve done this consistently since day one and have improved our organic search performance and brand visibility as a result; the coverage in the national press and in high profile online outlets has helped improve name recognition and trust.”
“I was blown away by their knowledge about our industry and our market. We learned much more than we thought possible, and we appreciated that they were patient and thoughtful while we struggled to keep up with their innovative ideas.”
The first step is a quick discovery session with one of our senior PR consultants.