Great product or service, but low brand awareness?
We can fix that.
Amazing team of experts who deserve to be famous?
We can help.
Do you want to earn prestigious media coverage to increase trust in your business?
Manage the transition to a new CEO?
Make a big splash locally, or in a specific sector niche?
Yes, yes and yes. We’ve done that before.
Need someone to fire out a quick press release to their media database and see what happens?
Sorry. We don’t do that.
Call us old-fashioned, but media relations is about, well, relations. All of our outreach is personalised and targeted.
___________________________________________________________________________
Ready to start a conversation?
___________________________________________________________________________
Public relations, the Essential Content way
We’re NOT an award-winning PR agency.
It’s worth getting this out of the way first.
Awards are nice. But as a smaller agency, our efforts and resources are best spent on helping our clients exceed their ambitions. Industry approval doesn’t helps us do that.
Since 2015 Essential Content has been helping small to medium sized businesses like yours from around the world amplify awareness and improve perceptions of their brand, their products and their people.
Our average client relationship lasts more than 3 years.
Clients stay with us because we reliably and predictably deliver high-impact media coverage, often from a very complex or specific brief.
Discover what our clients think about us at the bottom of this page.
What we regularly deliver for our clients
- Op-eds to build awareness and visibility of your key people
- Thought leadership to share your expertise
- Features that go deep on your brand values, what makes you different, or your products
- Reactive PR coverage that puts your brand at the centre of trending conversations
- Broadcast opportunities for unparalleled reach and awareness
- Consumer research to give you the edge on leading the conversation
- Insights and data to show the world why you deserve to be sector leaders
- Executive profiles that build trust between your audience and your people
- Advocacy and campaigning content to foster bonds with your customers
- Media relations to keep your brand relevant
- Crisis communications to protect your hard-earned reputation
Who We Do It For
- Organisations in regulated sectors like banking, insurance, financial services, health, medical, logistics and industrial design
- Businesses with a specific reputational challenge
- Brands from outside the UK who want to launch in the UK
- Brands in the UK who want to launch internationally
- Early-stage businesses who want to connect with new or larger audiences
- In-house teams who need an external perspective and extra capacity
Doing PR for the first time?
Discover the Public Relations Starter Pack, designed specifically for brands taking their first steps in their comms journey.
Why Essential Content? (the sales bit)
PR is an investment in your brand’s future. Picking the wrong agency now will be painful and expensive later. Embarrassing even.
There are hundreds of amazing PR agencies out there.
So why – specifically – should you trust Essential Content to influence perceptions of your brand?
We are not a cool agency, like for example Brazen.
And we do not have a sexy office, like say Milk and Honey PR.
But it’s going to be OK.
We do the essential basics exceptionally well. And we build from there.
We’re detailed-orientated and hands-on.
We set ambitious but realistic goals.
We communicate clearly and we deliver on what’s agreed.
Our job is to make your job easier. No awkward updates or uncomfortable progress reports.
Our sweetspot is serving small to medium sized organisations who want to see a steady improvement in awareness, trust and perception of their brand.
We’ve done this lots of times before.
What our clients say
‘Very nice, genuine helpful people’
“Essential Content has successfully secured TV coverage, including an interview with PBS, for ADHD Consultancy, achieving our expectations regarding media coverage. The team is very friendly, responsive, and understanding and provides valuable support and excellent communication through various virtual channels.”
Dr. Helen Read, CEO & Consultant Psychiatrist, ADHD Consultancy Ltd
‘Good comms, improved brand image’
“We earned around 5-6 pieces per month from highly relevant sources. The ability to position our CEO as a thought leader in the industry is highly beneficial to our brand image.
“The team’s communication is good. They are always available for a talk and answer readily to emails as well.”
Andreas Velling, Marketing Manager, Fractory
‘Flexible, strategic and quick’
“We set short deadlines and they managed to secure coverage within a three month period. No matter the short deadline, they managed to provide us coverage and put a huge focus on understanding our needs and strategic mindset very promptly.
“We were highly impressed by their flexibility and easy understanding in a very complex project..”
Ella Duradbegovic, Communications & Campaign Lead, EMBLA
‘Exceeded expectations, met commercials goals’
“Essential Content removed a lot of the shiny ‘lack of substance’ that you can typically receive from agencies of this nature. They exceeded our expectations and did so while being mindful of our commercial aims and objectives.”
Ramin Bostan, COO, Ostereo
‘Improved SEO, raised brand awareness’
“We saw a significant increase in organic search for our product that aligned with the dates we got media coverage. We feel that this project achieved its objective of raising brand awareness and the increase in organic search has also helped to reduce our ad budget.
“The PR we did also helped us to shape our brand more as we had input into the positioning and messaging and it helped to showcase the innovation in our business.
“We found the Essential Content team to be responsive and attentive, they were happy to take constructive feedback and they took a genuine interest in our business.”
Liz Longwill, managing director, Eskdale Solutions
‘Delivered results and we’re still friends’
“Thanks to Essential Content’s PR coverage, we received more inquiries, including one from a major ridesharing company that became a client. That was really encouraging. The quality of their work was very good.
“We still chat with the founder to this day. I hold him in high regard.”
Andreas Voniatis, founder, Artios
‘Blown away, high quality links and brand positioning’
“The goal has always been for them to create interesting and useful content campaigns that position our brand positively while attracting high-quality backlinks from reputable websites.
“They’ve done this consistently since day one and have improved our organic search performance and brand visibility as result; the coverage in the national press and in high profile online outlets has helped improve name recognition and trust.
“I was blown away by their knowledge that this vendor had about our industry and our market. We learned much more than we thought possible, and we appreciated that they were patient and thoughtful while we struggled to keep up with their innovative ideas.”
Steve Roberts, founder, OSS Technologies