Are your users struggling to decipher complex information before completing a task?
We can fix that.
Are you looking to improve your brand’s relationship with customers in a certain cohort?
We can help.
Do you want more people to understand why they should use your products?
We’ve done that before.
Need some AI generated SEO articles to rank in Google?
Sorry. We don’t do that.
We do create SEO content, but we do it with our bare hands. Everything we do is created by humans, for humans.
What we do
- Tone of voice audits
- Tone of voice design
- User journey copywriting
- Regulatory copy
- Content strategy and process design
- Microcopy
- Operational content
- SEO content
- Marketing content
- Content design
- Full content audits
- App copy
- Conversation design
- Landing pages
- User journey copy
- Error messages
- Microcopy
- Product and service pages
- Terms and conditions
- Brand blogs
- How-to articles
- Help content
- User self-servicing
Who we do it for
- Banks & Financial Services
- Broadcasters
- Tech and IT firms
- Consumer brands
- b2b brands
- Public figures
- Public institutions
- Schools and universities
Why Essential Content?
There’s loads of great content writers and agencies out there, so why – specifically – might you choose us?
Here’s a few reasons:
Diverse experience
We’ve got former journalists, authors, digital first content designers, former in-house brand strategists.
Subject matter expertise
Great writing isn’t just about putting the right words in the right order. It’s about understanding the client’s specific challenges. Our team of writers have genuine expertise in a range of topics, from personal finance and banking to health and medicine.
Seniority and credibility
Delivering an effective programme of work requires more than just good writing chops. Your should be able to trust your comms partner to influence at the highest levels of your organisation, advocate for change and bring a level of professional integrity to the project.With national newspaper editors, former director level communicators and in-demand consultants in our team, you can rely on us to provide the right blend of service and counsel.
Essential Content is proud of its experienced team of writers, content designers and strategists. They’ve been delivering work that attracts customers, improves reputations and changes behaviours for almost a decade.
Our team are adept at handling large, complex programmes of work, as well as providing agile and lean solutions to more common communication challenges.
Some of our happy clients include:
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What our clients say
“Significant increase in output, no sacrifice in quality”
“Essential Content has significantly increased the brand’s content output without sacrificing quality. They do their due diligence to stick to the company’s voice and always complete the work on time.”
Samuel Clennett, Wise Payments (formerly TransferWise)
“Brilliant research, flexible style”
“We hired Essential Content to create content for BBC Sport and BBC Three. They were extremely flexible in terms of writing style, had brilliant research skills and came back with a host of extra ideas I found really useful for the project. Professional, personable and I would recommend them highly.”
Amy Williams, Content and culture commissioner, BBC
“They make outsourcing stress free”
“We found their sector expertise and commitment to user experience best practices very valuable. We particularly valued their understanding and application of regulatory and risk considerations. We value them highly, which is why we’ve asked them back multiple times to support our digital team. They make outsourcing stress free.”
Becky Franks, Head of UX & Optimisation, Co-operative Bank
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Ready to start a conversation?
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