The brief:
EMBLA is a Danish health-tech startup, supporting people in their weight loss journey through a combination of doctor-prescribed medication, coaching and digital support to enable lasting lifestyle change.
The brand launched in Denmark in 2021 and engaged Essential Content in 2024 to manage their UK launch.
The challenge:
Medical weight loss, especially medication-supported weight loss, is subject to intense regulation, misinformation and is highly emotive. EMBLA challenged us to help them get their core message out to the UK public ahead of and during launch.
EMBLA needed to achieve awareness, trust and demand, in that order. Without getting dragged into the mire of weight loss misinformation and advocacy.
Our mission was to help EMBLA cut through the noise.
The work:
We took a three-pronged approach; communicating about weight loss science, communicating abot perceptions of weight loss, and telling the founder story.
We commissioned original research, interviewed key executives and ran full press office function for sharing key research findings.
The result:
Within a year of engaging Essential Content, EMBLA raised the profile of its brand and its CEO Nicholas significantly, establishing the brand as a trusted source of guidance and support for medically-assisted weightloss.
What the client says:
“We set short deadlines and they managed to secure coverage within a three month period. No matter the short deadline, they managed to provide us coverage and put a huge focus on understanding our needs and strategic mindset very promptly.
We were highly impressed by their flexibility and easy understanding in a very complex project..”
Ella Duradbegovic
Communications & Campaign Lead, EMBLA