Essential Content.

Content design isn’t just aesthetics. Discover how simple content design improvements can yield significant returns on the bottom line.

According to our analysis of 61 independent PR agencies for whom we have actual or estimated retainer rates, a public relations retainer in the UK in 2025 will cost £4,672.55 (approximately $6,397.64 USD and €5,464.63 EUR) on average.

How to select a PR agency – a definitive checklist for finding the right PR agency for your business   25 minute read   In

We specialise in financial services copywriting. Some of our work involves project-based content design for financial services companies, and some of it is the more

Reactive PR is an effective, low effort way to get media coverage. Discover how Essential Content earned millions of impressions through 2 hours work

From a public relations point of view, there’s a lot to say about how Phillip Schofield is handling his current crisis. As of June 2nd

New apps, products and websites are constantly battling for our attention. As of March 2022, there were 37 billion app downloads worldwide, and the unfortunate reality

One of the most underrated content resources within organisations is the experience of its employees. As employees leave, or move around an organisation, they often

You’ve probably wondered exactly what ‘user experience’ (UX) means, or why you should spend your business’ hard-earned cash on it. Before we delve into some

When it comes to UX writing, for most companies, it’s fairly easy to just apply the basic principles like “keeping things simple” and “putting the

When writing UX copy within industries like finance and tech, accessibility is always a top concern. Your copy is likely littered with industry-specific terms, and

Use simple language As one of the holy grail pieces of UX advice, you may have come across this recommendation before. However, it’s an especially

Since UX writing is a relatively new discipline, most people, and businesses, are still trying to work out exactly what it is. With that in

If you’ve been looking into product or interface design, you’ve more than likely come across the terms user interface (UI) and user experience (UX). There’s

The long-running joke online is that the “I have read and understood the terms and conditions” declaration is the biggest lie ever told. However, a

Whether you’re a UX designer, UX writer or simply someone interested in improving your users’ experience, understanding the fundamental UX laws is key. Most of

Whether we’re talking about the importance of creating a tone of voice for your brand, or reciting the holy grail UX writing rules (clarity and