Every business has the capacity to grow its audience, attract and retain new customers and establish sector leadership, without spending a penny on advertising.
Whatever stage of growth your businesses is at, useful content created by experts can steadily and sustainably move the needle in the following areas:
- Customer satisfaction
- Customer retention
- Contact centre cost reduction
- Demand generation
- Brand awareness
- Brand positioning
- Brand trust
- Organic search performance
- Corporate reputation
- Crisis management
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“They make outsourcing stress free”
“We found their sector expertise and commitment to user experience best practices very valuable. We particularly valued their understanding and application of regulatory and risk considerations. We value them highly, which is why we’ve asked them back multiple times to support our digital team. They make outsourcing stress free.”
Becky Franks, Head of UX & Optimisation, Co-operative Bank
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Essential Content has been producing content that helps businesses thrive since 2015.
Here are 3 ways we may be able to help your business.
User experience copywriting and content design
Who is it for?
Brands, businesses and organisations with lots of content to produce and maintain, complex user journeys and compliance obligations.
What does it involve?
In a world full of jargon and complexity, we help brands achieve clarity.
We create useful content that attracts people to your website and influences their behaviour while they’re there.
We pay special attention to the ‘boring but important’ bits, like form fields, error messages and journey flows.
Our main goal is to help your users complete tasks quickly and have a rewarding interaction with your brand.
- Tone of voice design
- Content audit
- Landing pages
- User journey copy
- Error messages
- Microcopy
- Product and service pages
- Terms and conditions
- User self-servicing
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Copywriting, content design and content strategy
Financial services copywriting and content design
Content writing
Who is it for?
Brands and businesses that need to tell their story, share their expertise and attract more customers through organic search.
What does it involve?
Working either as an extension of your in-house team (“on our team, but not on our payroll”, as one client puts it), or as an ‘outside expert’, we research, create and optimise the content that will drive audience growth, organic search traffic, engagement and conversion.
- Articles
- SEO content
- How-to articles
- Help content
- User guides
- Solution pages
- Research and white papers
- Thought leadership
- Blogs
- Resources
- Ghost writing
- LinkedIn posts and articles
Digital public relations
Who is it for?
Organisations and brands who need to build awareness of, trust in, and demand for their products, services and people.
What does it involve?
Using a combination of content strategy, audience insights and media relations, we place your key message squarely in front of the people who need it, establishing expertise and amplifying the reputation of your business.
We analyse and segment your audience to identify the most impactful messaging, platforms, media outlets and opportunities. We then serve them up the content we know they’ll be unable to resist. This content is designed to prime your audience so you can turn them into customers.
- Op-eds to build awareness and visibility of your key people
- Thought leadership to share your expertise
- Features that go deep on your brand values, what makes you different, or your products
- Reactive PR coverage that puts your brand at the centre of trending conversations
- Broadcast opportunities for unparalleled reach and awareness
- Consumer research to give you the edge on leading the conversation
- Insights and data to show the world why you deserve to be sector leaders
- Executive profiles that build trust between your audience and your people
- Advocacy and campaigning content to foster bonds with your customers
- Media relations to keep your brand relevant
- Crisis communications to protect your hard-earned reputation
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